1.6 million views in a month

The people who would love you just haven't seen you yet.

I run social media for businesses and brands. Instagram, TikTok, Facebook, all of it. A pretty grid gets you followed, but reels are what get you found, so I fix the page first and then put video behind it every single week.

@illylyoussi_  ·  NYC based social media manager  ·  Founder of Spill
@illylyoussi_
390KVIEWS
▶  390,000
One reel. Not a brand account, not a paid post. Made the same way I would make yours.
1.6Mviews in a month
6accounts I run now
6viral reels this month
7 daysto your first shoot
The reels below are mine. Next month they can be yours.

Most business pages post a photo and hope. I shoot the thing people actually stop for: the pour, the pull, the first cut, the moment the room turns. It is a format, not a fluke, and it is the same one I would run on your page.

Fix the pageWeek one. Grid, highlight covers, bio. Nothing works until the page someone lands on is worth following.
Put video behind itReels every week, shot at your place and cut the way the ones on this page were cut, with stories going up daily in between. Volume is what gives the algorithm something to push.
Then bring people inI hand pick every creator who walks through your door, for the audience they actually reach rather than their follower count. Growth stays organic first, and I only put money behind a post once it has proven it deserves it.
Dailystories
Weeklyreels
Monthlyinfluencers

The work

Reels I shot, cut and posted. Tap any one to watch it on Instagram.

@illylyoussi_
390KVIEWS
▶  390,000
390,000 views
@illylyoussi_
330KVIEWS
▶  330,000
330,000 views
@illylyoussi_
185KVIEWS
▶  185,000
185,000 views
@illylyoussi_
163KVIEWS
▶  163,000
163,000 views
@illylyoussi_
150KVIEWS
▶  150,000
150,000 views
@illylyoussi_
75KVIEWS
▶  75,000
75,000 views

Pages I have already done this for

Same business, same product. What changed is what the page was doing.

Mareluna

Italian, Soho and Flatiron  ·  @marelunanyc
BEFORE
Mareluna feed before
AFTER
Mareluna feed after

Calle Dao

Cuban Asian, Chelsea, Midtown and West Village  ·  @calledaonyc
BEFORE
Calle Dao feed before
AFTER
Calle Dao feed after

Pricing

Month to month, no long contract. First shoot day within a week of starting.

Simple

$650/month
For a business just getting started.
  • Grid strategy: a cohesive feed that attracts your ideal customer
  • Captions in your voice, with hooks that stop the scroll
  • Full content calendar, planned, scheduled and posted for you
  • DM replies, so no customer slips through the cracks
  • Monthly growth report

Growth

$1,000/month
A whole creative team for less than one hire. This is the one most clients take.
  • Reels every week, made the same way as the ones on this page
  • Featured on pages with 200,000 to 1,000,000 followers in your world, like @reserve.nyc for food
Everything in Simple, plus:
  • Stories daily
  • Influencer collabs every month, hand picked and coordinated
  • One on site shoot day a month
  • Meta ads set up and managed (ad spend billed separately)
  • Custom content and design matched to your look
  • Community management on comments and DMs
Add ons, quoted per campaign Extra influencer campaigns  ·  Extra shoot days  ·  Menu and event launches  ·  Grand openings

A little about me

Illy Lyoussi Illy Lyoussi shooting Illy Lyoussi on set

I grew up in the restaurant business, so I know what a quiet Tuesday feels like when the staff is already paid for.

I started out in nightlife, at Nebula New York, booking artists and handling press. After a couple of years I knew it wasn't the life I wanted, so I changed direction and built this instead.

I pick every place I work with by hand. I would rather have a few clients I genuinely care about than a long list I don't. If we work together, you get me: I answer my own phone, I shoot my own video, and at the end of the month I show you the numbers.

Illy

Let's talk about your page.

Tell me about your business and I'll tell you exactly what I'd do with it. Month to month, no long contract, and your first shoot day goes in the calendar within a week.

Illy Lyoussi spill.marketing 2026